Brainstorming

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Definition

Brainstorming is a group creativity technique designed to generate a large number of ideas for the solution to a problem. The method was first popularized in the late 1930s by Alex Faickney Osborn, an advertising executive and one of the founders of BBDO, in a book called Applied Imagination. Osborn proposed that groups could double their creative output by using the method of brainstorming.