Competitive Intelligence Tools

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Definition

Strategies for gathering and assessing intelligence center around two themes: on the one hand, capturing information that is sufficiently complex and broad in scope, and simplifying the information into meaningful patterns that can support decision-making that enhances competitiveness. As Leonard Fuld points out above, value not volume is at the center of effective competitive intelligence. At the heart of CI is a process comparable to the mythical medieval alchemist's conversion of lead into gold. In the case of competitive intelligence, the transmutation that must take place is to convert complex often messy data into simple, meaningful intelligence.

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